Thursday, December 16, 2010

Social media is the next great MLM Tool?

What does it take to Direct Sales companies to take advantage of today's social media revolution? in my view, such as a large California Gold Rush 1849 I'm watching! Only tries to find the gold in the mountains and rivers, instead of the people are from their offices from the prospecting of mineral resources on the Internet.  Such as sites such as Twitter and Facebook quickly grows, people in industry is Rushing cards MLM in support of that argument, to take advantage of the social media revolution. It is a true revolution! The most popular social media site, Facebook, log the impressive figures during December 2009: There were 112 million unique visitors in the United States (which requires that nearly 54% of all Internet users visited the Facebook that month) these average Facebook user visited the site 27 times in the course of the month. Facebook users spend two minutes of the hearing, the longer than MySpace users (MySpace is the second most popular social media site with users of 57 million)-site of the question is, "how to Direct Sales companies take advantage of the popularity of these sites to build a business?"  Direct sales are always built on relationships, and these sites shall be determined on the basis of creation and cultivate relationships. It seems like a perfect fit is not it? the time and the next generation of today, (all less than 30) is defined as "friendships," a very different way than us older people do. When I was growing (in number of days before the Internet), I had a handful of four or five friends – maybe people – that I ripustustapa. All my children have several hundreds of "friends" on Facebook – people, they will see pictures, whose relationship premises they revise and whose Facebook walls, they can make quick comments. But these people will not be able to see at regular intervals, and in some cases, they never even met them. This dramatic shift in the definition of friendships with industry, which is based on the close relationship between prosper? almost all agree that the direct selling of it is based on a regular basis a personal relationship or friendship principle. This means that if I try to sell a product of my friend, a friend of mine set up its decision, at least in part on the credibility of buy I have him. In other words, I'm with a friend of mine to accept I have built a product I think credibility. This is the bedrock principle of direct sales. There is no evidence, you can skip this industry person-to-person aspects and still be successful over the long term. Companies tried to integrate systems, such as purchasing leads that go around the person-to-person aspects and has had little luck with them. In fact, all my customers (network marketing companies) which have entered into vis-à-vis such programs are spread over a period of time they once because they were not successful. [1] [2] This leads networking, "is the direct Selling: reliance, go to the lost connections?" in the social media era of the question Is, I do not think so ... I think that a company that is trying to use social media to build a force in the course of his business must know at least two major issues: do not answer the connections will be created and/or maintained by the social media has enough substance and credibility to support Direct Sales? Or, more directly, the scratch area is one of your friends is Facebook to buy the product because they trust that you are using, on the basis of a recommendation, even if that person's face is not visible?
Is socially acceptable to sell the product for these social media sites? And, if so, under what circumstances? Even in traditional person-to-person marketing are times in which cannot be sold. For example, in the event of the death of an old friend and with friends and family of funeral are together, it may seem like the perfect time to introduce a new business. But to take advantage of in this context, to promote your company is a social faux pas. Perhaps a lot of friends who would be interested in the company but not to the funeral! Imagine that, if direct selling of financial services had to adapt to trade, social network sites with the same basic social standards should apply. The problem is that these questions, we do not know the answers to them yet. How strong is the only configurable connection by placing the test and it is what we are doing now. Distributors has been started, the sale to make their Facebook "friends", and over time, we find these online friendships documentary films for sale.  We also read in accordance with the conditions under which these sites social norms to a sale is made and which is difficult to determine the case. Is there any accumulated impairment losses, such as the social norms or voted in favour of some of the "Internet legislature." They grow and develop for an extended period of time.In the absence of social networking sites are just a few years, social norms are still evolving. [1] [2] It is interesting to see what social networking will grow, and how to direct selling companies will deal with these issues. [1] [2] However, I believe, that the undertakings operating on the basis of a master of them is really hit the mother load "this Internet gold rush!

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